
5 Ways Equestrian Brands Are Marketing Differently in 2026
Talk to enough equestrian business owners this season and a pattern starts to emerge. The brands growing fastest aren’t necessarily the ones with the biggest
The latest in equestrian fashion, business, horse care, shocking news, and the funniest stories found online.

Talk to enough equestrian business owners this season and a pattern starts to emerge. The brands growing fastest aren’t necessarily the ones with the biggest

1. Reading between the lines While a dating profile might read ‘tall, dark and handsome’, a horse advert will read ‘bombproof jumping machine’. Either way,

New Edge Performance President, John Haime, is trusted by some of the world’s leading athletes to help them get to the next performance level. They

There are more than enough equestrian businesses that have great concepts and ideas, but are lacking in many areas. Maybe those areas are funds, branding,

It’s summer… and it’s HOT! As a Florida native I deal with eternal summer year-round. However, the ever-present humidity seems even more unbearable this time

For most of us, the barn is where we find harmony, peace and balance; it’s a place we go to both escape and be found.

We love horses. We love horses a lot. We are equestrians, and our love for horses is often a passion misunderstood by our non-horsey friends

Gwen Stefani got the “best present ever.” The 46-year-old singer took to Instagram over the weekend to post a snap of her new horse. “My

The bond and mutual trust between horses and humans is absolutely amazing! Here’s a great example showing how special it can really be. Credit to