
5 Ways Equestrian Brands Are Marketing Differently in 2026
Talk to enough equestrian business owners this season and a pattern starts to emerge. The brands growing fastest aren’t necessarily the ones with the biggest

Talk to enough equestrian business owners this season and a pattern starts to emerge. The brands growing fastest aren’t necessarily the ones with the biggest

1. Reading between the lines While a dating profile might read ‘tall, dark and handsome’, a horse advert will read ‘bombproof jumping machine’. Either way,

Is it just me, or does the Rio Dressage Arena look suspiciously like a level in Super Mario for Nintendo? You be the judge. MIND

New Edge Performance President, John Haime, is trusted by some of the world’s leading athletes to help them get to the next performance level. They

There are more than enough equestrian businesses that have great concepts and ideas, but are lacking in many areas. Maybe those areas are funds, branding,

It’s summer… and it’s HOT! As a Florida native I deal with eternal summer year-round. However, the ever-present humidity seems even more unbearable this time